Dear Piermarini:
Valentino, Bulgari and Hermes all let customers bring food into the store. And guess what? No one does. Do you know why? Because they attract a clientele that understands how nice their merchandise is. 

When I see signs like this, I immediately know that your shit is not that great. This kind of desperation didn’t pull Louis Vuitton from the death grip of the proletariat and it’s not going to help you, either.

Shutter your doors now. Thanks. 


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